ASROCK｜Mascot Design - ARKY
ASRock came to us for a Mascot design. They wanted a character who could represent the company's spirit. Hence in the beginnin gof this project, our primary goal is to understand the impression of ASRock in the minds of their consumers, in addition to what ASRock wants to express to consumers in the future.
Defining the character: ARKY
After branding research, we brainstormed some keywords for ASRock to define the overall style of their mascot. We created this funky creature from outer space - ARKY. The concept of ARKY's head comes from the " O " in ASRock 's logo. ARKY has the spirit of an adventurer, symbolizing the R&D spirit of ASRock.
Designing the different skins of ARKY
ASRock has five outstanding product lines, namely AQUA, OC Formula, Phantom Gaming, Taichi and Steel Legend. So we designed five unique skins to match the style of each product line.
